- is a Social Design and Technology Firm.We help teams create remarkable experiences and game-changing collaborative campaigns that unlock more powerful, more profitable customer relationships.If you're looking to engage more people in new ways, say hello@KineticFin.com
At the 2011 Sundance Film Festival, Kinetic Fin joined Director Lance Weiler in launching a revolutionary storytelling project.
Kinetic Fin integrated brand sponsorship, helped design key elements of the story architecture, and created an immersive, data-visualization, mission control center, which responded to changes in the game and interacted with items that players found hidden around the city."One of the most talked about experiences at Sundance" - Turnstyle News
"Equal parts compelling and terrifying." - Wired Magazine"A short film, a graphic novel, a koala, 5 secret locations, 12 totems, 60 story artifacts, 50 mobile phones, 5,000 bottles of water, 3.2 million points of data, and more." - New York Times
Country Time Lemonade challenged Kinetic Fin with taking an antiquated brand and transforming it into a relevant and contemporary presence in today's digital and social landscape.
Jim Glickenhaus entrusted Kinetic Fin to document the story of his latest creation, P4/5C. To share and amplify the newsworthiness, automotive bloggers were used to make the story go viral.- Facebook post views: 6,820,468
- Comments & Likes: 33,887
- Video views total: 528,804
- Blogs, english (American): 4,920
- Blogs Total: 8,260
- Total Tweets: 3.5 MM +
Social Media R.O.I.
While other agencies speak of proprietary social media reporting and analytic tools that create engagement and loyalty as revenue metrics, under the covers, they're really just applying traditional metrics, such as impressions, reach, and views.
At Kinetic Fin, we go deeper. We build each campaign with a focus on maximizing each dollar spent, by creating experiences that encourage the right kinds of sharing. We call these experiences "Social Stories."
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Gevalia Gift Matcher
To date, Gift Matcher is one of the most efficient social campaigns we have ever produced. Gathering information from multiple data sources like Facebook, Twitter, IMDB, Amazon, and Wikipedia, we created a personalized gift giving recommendation engine that produced playful gift ideas for Facebook friends. The ending campaign results include 1.9 million total produced social impressions and a 40% lift above projected revenue. Gift Matcher is the single BIGGEST online Social Media campaign Gevalia has had in 2 years. |
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- Ami James
- Art Water
- Babson
- Black Claw
- Consumer Reports
- Country Time
- DMF Hockey
- Ferrari
- Flip My Books
- Frontier Communications
- Gevalia
- Inked Magazine
- Inside Project M
- Koenigsegg
- LICCG
- Local Motors
- Maserati
- P45C
- PVEvolution Labs
- Pandemic
- Short Slate
- Steel Shed
- Universal Autosports
- Jason Castriota Designs
- Kraft
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Ami James
Social Commerce Application
Kinetic Fin and world renown Tattoo artist, Ami James have partnered to launch a Facebook Social Commerce application. While still in the early development stage, the application will feature Facebook Exclusive Deals the community will have first hand access too.
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Art Water
Product Creation
Kinetic Fin teamed with Art Water to launch a large-scale artistic project. A month-long label design contest was held on DeviantArt.com and was open to all aspiring artists, and designers.The contest garnered more than 5,000 submissions.
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Babson Entrepeneur
Strategy
Daniel Isenberg, Professor of Management Practice, approached us in 2010 to help launch his plan for a global project dedicated to fostering entrepreneurship in underdeveloped regions. The Babson Entrepreneurship Ecosystem Project (BEEP) was born.
Kinetic Fin was engaged to marshal BEEP's strategic voice and lead discussions, as well as enact and facilitate the mobilization of global leaders. The objective? Bring the importance of entrepreneurship as a necessary resource for global economic sustainability — among private sector leaders, agencies and governments.
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Black Claw
Social Commerce Application
Recognized as one of the most influential and break through tattoo artists, Grime and Kinetic Fin teamed up to launch a Facebook Brand Page, Advertising Media Campaign and Social Commerce application. The first item up for grabs on the Black Claw brand page is the book set, Iron Will and Two Year Autopsy. Both monographs take the reader on an artistic and personal journey of self-deprecation, self-exploration, influence, inspiration and perseverance. Future sales items will include items from Grime's Black Claw Clothing line.
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Consumer Reports
Facebook Advertising
Kinetic Fin exceeded the objective by 10% and in five months time, a total of 130,000+ new connections have been added to the community - many of which are much younger (21-35 years old) than the historical middle aged demographics. -
Consumer Reports
75 Drive Creative and Application Development
In celebration of Consumer ReportŐs 75th Anniversary, Kinetic Fin identified an opportunity to rally the public via a seventy five day Facebook centric donation campaign. The rationale for donating? Giving back to the company whose sole mission is to educate consumers with honest, unbiased information for safe, smarter shopping.
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Country Time
Neelys
A contest designed to create brand awareness during the Spring time frame and encourage product purchasing with the chance to win a Memphis BBQ with two of The Food Network's rising stars: Pat and Gina Neely. The contest was promoted primarily through in-store displays, unique packaging and via the Facebook & Twitter community in the form of an application. -
County Time
We Hate Winter
In a bold, off-season campaign launch, Kinetic Fin created the "We Hate Winter" community rally cry. Inspired to bond over a collective wish for summer's return, community members connecting through this application posted what they yearned for most about summer, and "liked" one anothers posts. Country Time fans were also actively engaged with Sponsored Story Ads and Facebook.
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DMF Hockey
Print Design
The Ultimate in Protection, Comfort & Convenience, designers of innovative hockey pants for adults and children, was expanding its brand awareness communications. Our professional photography and design work were integral in developing promotional materials, including posters, postcards and press kit handouts. -
DMF Hockey
Web Design
As part of the development of outreach communications, DMF Hockey undertook constructing a website, utilizing our product photography and design expertise. Highlighting the distinctive DMF Hockey pants, a new avenue for connecting with customers was created. -
DMF Hockey
Event & Product Photography
Engaged to capture images of DMF Hockey's unique product in motion, our live action photography was a critical component of the brand's outreach strategy.
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Ferrari
Web Design
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Ferrari
Print Design
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Ferrari
Product Photography
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Ferrari
Event Photography
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Ferrari
Race Photography
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Flip My Books
Logo & Branding
Kinetic Fin was tasked with designing the logo and brand for Flip My Books, a movement dedicated to lowering the cost of education by connecting students on campus. Keeping in mind the audience is College- age students, bold, youthful colors and fun graphics were used to reach this target demographic with great effectiveness. -
Flip My Books
Website Creative and Developement
The brand message was consolidated with the primary goal of driving viewers to the Facebook page. Much thought was applied to user flow, and resulted in a simple and easy to navigate site. -
Flip My Books
Facebook & iPhone Applications
Kinetic Fin built a Facebook community from the ground up. KF also developed and designed the FMB mobile app. -
Flip My Books
Video Storyboard Creative
As the focal point of all media channels, the video is the primary recruiting tool to enroll visitors to become fans. Because of this, the video had to inform, excite and enlist in a short, simple and effective package. Kinetic Fin designed a storyboard that infused a singular message with fun and engaging graphics. -
Flip My Books
Video Production
The solution was this video, an informative voice-over supported by motion graphics that left the viewer excited and wanting to join. The visual experience supported and extended the Flip My Books brand seamlessly from static visuals to a motion experience.
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Frontier Communications
Facebook Webinar Application Creative and Development
Seeking a deeper connection with its customers, Frontier approached Kinetic Fin to develop an integrated social strategy
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Gevalia
GiftMatcher
GiftMatcher is the single biggest online Social Media campaign Gevalia has had in 2 years. A Facebook centric app that produced 1.9 million Social impressions and exceeded revenue projections by 40%. -
Gevalia
BeanChat
Google "BeanChat" and discover links to a substantial community of bloggers who have proudly hosted and promoted Gevalia's weekly coffee talk series. It was the brainchild of Kinetic Fin, which identified a missed opportunity for Gevalia to connect in a unique and intimate way with its social media community. Bean Chat is now a weekly hour-long discussion with bloggers featuring discussions on diverse topics such as healthy living, going green, DIY projects, culinary arts and fashion. -
Gevalia
Name That Coffee Contest
Name That Coffee Contest leveraged Facebook to provide Gevalians with an opportunity to help Gevalia name their newest blend. Over 3,200 contestants, 6,400+ voters, 4,600+ names submitted with more than 70,400 votes cast and a total Social reach of 22 million. -
Gevalia
Web Optimization
Following an in-depth audit of Gevalia's website, several opportunities were identified to optimize and streamline the user experience. The end result of a three-phased effort included a streamlined club enrollment and shopping cart experience. -
Gevalia
Community Management
Building an authentic, unearned Facebook community of Gevalia loyalists from zero to over 19,700 connections and over 43,000 Social impressions in just over 18 months. Due to the high-level of authentic engagement and management by Kinetic Fin's community managers, we've continued achieving scalable growth. -
Gevalia
1853 Game
An integrated 30 day game of chance appearing on Gevalia.com, Twitter and Facebook, it celebrated Gevalia's Swedish heritage. Prizes were awarded in part with Bloggers and winners were randomly selected.
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Inked Magazine
Fan Advertising
Using our proprietary Media Buying algorithm, Kinetic Fin grew the Inked Magazine Facebook Community by 150,000 new connections in 30 days. -
Inked Magazine
Social Commerce Application
Following this success, we launched a Facebook Social Commerce application called Inked Deals. A four product spotlight provides community members with the ability to purchase discounted items without having to leave the Facebook f-commerce platform.
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Inside Project M
Microsite
A landing destination with access to photos, car information and upcoming video releases, Kinetic Fin's contribution was all encompassing. From strategy to creative to implementation, the site was designed with a connective purpose — integrate and thread the Social and Digital experience. -
Inside Project M
Episodes
In a 12 part video series, Kinetic Fin documented the entire build of this one of a kind $2MM supercar in Italy, to it's unveiling in China and testing at the Goodwood festival of speed. Inspired by the storytelling, the only car sold was to a USA private collector. -
Inside Project M
Blogger Outreach
Through our long standing connection with the largest network of automotive bloggers, Kinetic Fin encouraged and acquired a series of video reviews that resulted in the only $2MM car sold to a USA collector. -
Inside Project M
Analytics
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Koenigsegg
Print Design
Koenigsegg Automotive AB, born of the imagination and drive of supercar designer Christian von Koenigsegg, develops and manufactures world class supercars. Strides in green technology development have also been among Koenigsegg's innovations, including the CCXR flexfuel supercar. Kinetic Fin's expertise in automotive photography -
Koenigsegg
Microsite
Our expert photography and microsite creation for the Koenigsegg CCX enabled Koenigsegg Automotive AB to convey the elegance and power of the car, enhancing the storytelling of the supercar's design and launch. -
Koenigsegg
Product Photography
Capturing the sensation of experiencing the power and performance of Koenigsegg design, while showcasing the beauty of each car, our photography has been featured in print ads in such publications as The Dupont Registry. -
Koenigsegg
Product Photography
Developing Koenigsegg Automotive AB print materials such as brochures, posters and postcards, our expertise in photographic storytelling has been called upon to maximize thier strategic impact.
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Long Island Collector Car Garage
Web Design
Our original and unique web design utilizing our distinctive facility photography, creates a powerful and singular online face for LICCG, a custom-built facility specializing in providing the ultimate car-lover experience. The site features our original professional facility photography, illustrating the high-end amenities collectors and enthusiasts enjoy at LICCG. -
Long Island Collector Car Garage
Product Photography
Builders of classic and muscle car resto-mods, body off restorations of such makes as Ferrari, Lancia, Classic GM, Chevrolet, Corvette and Porsch, LICCG builds the finest cars for discerning car connoisseurs. Our accomplished photography illustrates the quality of LICCG's restoration work, serving as a key component in their website design. -
Long Island Collector Car Garage
Facility Photography
A 20,000 sf completely climate-controlled facility boasting museum quality storage, LICCG affords passionate collectors a place to enjoy every aspect of automotive culture. Our skilled facility photography dramatically communicated the luxury and quality available to potential clients. -
Long Island Collector Car Garage
Facility Photography
More than a garage, LICCG offers on-site mechanical maintenance and repair, vehicle restoration, "one off" fabrication and molding and a cigar lounge. Communicating the unique and high-end experience for automobile enthusiasts, our facility photography serves as a key feature of LICCG's website and promotional materials.
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Local Motors
Episodes
As a continuation of Kinetic Fin's intensive strategic leadership, a thirteen episode series chronicling the Rally Fighter progress, Kinetic Fin produced, directed, filmed and edited each video to tell and share the Local Motor's co-creation story. Based on the viewership and social reach, over 80 orders have been placed to date. -
Local Motors
Blogger Outreach
Through our long standing connection with the largest network of automotive bloggers, Kinetic Fin encouraged and acquired a series of video reviews to further amplify the Local Motors awareness efforts.
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Maserati
Product Photography
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Maserati
Race Photography
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Maserati
Print Design
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P4/5 Competizione
Storytelling
When Jim Glickenhaus decided he wanted to remind the world what racing was like in the 1960s, he entrusted Kinetic Fin to document the story of his latest creation: P4/5 Competizione. Connecting with automotive bloggers, KF set out to make the story go viral. And go viral it did. To date the P4/5C story has generated more than 7 million Facebook views, 600,000 video views and 9,000 blog posts. We documented it throughout the process and followed its adventures around the world - from the USA to Italy to Germany and back. -
P4/5 Competizione
Videos
A global five part video series, Kinetic Fin produced, directed, filmed, edited and traveled the globe to capture every moment, every turn, every corner, every waking moment. From Concorso d'Eleganza Villa D'Este to Nurburgring, P4/5C is a force to be reckoned with. -
P4/5 Competizione
Blogger Outreach
Through our long standing connection with the largest network of automotive bloggers, Kinetic Fin encouraged and acquired a series of video reviews to further amplify the P4/5C awareness efforts.
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PV Evolution Labs
Brand & Website Development
Kinetic Fin was tasked with creating a website for Solar Panel testers PVEL (Photo Voltaic Evolution Labs). With the nature of the testing process, a clean, competent and technology based look was created to express this. -
PV Evolution Labs
Print Advertising
The brand extends itŐs reach with print ads that sport characteristic bevels on the corners and lush, clean imagery, to stand out in the visually crowded print space. -
PV Evolution Labs
Print Material
A print brochure with supporting collateral was created to communicate the capabilities of PVEL to the scientific community. Technical language is complemented with a human touch with photos of professionals in the testing process.
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Pandemic 1.0
Logo Design & Product Placement
Working with a world renown tattoo and graffiti artist, The Grime, Kinetic Fin partnered to create a one of a kind water bottle and label in support of Lance Weiler's "Pandemic" indy film. The label was QR Code enabled driving to over 100 individual data sources. Over 100 bottles were hidden throughout Park City and discoverable by NFC enabled smartphones. -
Pandemic 1.0
Sundance Experience
At the 2011 Sundance Film Festival, Kinetic Fin joined Director Lance Weiler in launching a revolutionary storytelling project. Kinetic Fin integrated brand sponsorship, helped design key elements of the story architecture, and created an emmersive, data-visualization, mission control center. The command center responded to changes in the game and interacted with items that players found hidden around the city. -
Pandemic 1.0
Data Visualization
Kinetic Fin designed a CDC inspired mission control room. This real time data information collection center gathered input to track the virus' spread.
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Short Slate
Website Redesign & Photography
Kinetic Fin was hired by Christopher Short, President and CEO of Short Slate, LLC to redesign his current website, shortslate.com. Harnessing Search Engine Optimization best practices, Kinetic Fin's strategic and creative recommendations are certain to bolster the company's web browsing visibility across search and social networks while providing prospective customers with a detailed understanding of the "Short Slate" installation difference. In the near future, Short Slate will launch a Facebook Brand Page that will instantly connect customers with Short Slate. This alone will set Short Slate apart from other licensed contractors in the New York and New Jersey area.
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Steel Shed Luxury Garage
Facility Photography
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Steel Shed Luxury Garage
Facility Photography
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Universal Autosports
Product Photography
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Universal Autosports
E-Mail
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Universal Autosports
Race Photography
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Universal Autosports
Print Design
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Universal Autosports
Web Design
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Bedford HIlls, NY 10507
p: 914-241-2353
f: 914-241-2568
Cold Spring Harbor, NY 11724
p: 914-752-4201
f: 914-241-2568
